Work
About
Insights
We helped Costa Coffee discover their marketing edge in the United States. Leveraging design thinking, we crafted an intuitive, social-first brand vision. We brought our strategy life with a lifestyle campaign showcasing Atlanta’s outdoor roller skating community, introducing their ready-to-drink products with fresh, uplifting content featuring real people enjoying the pleasure of real milk and espresso on-the-go, amplifying their core value proposition: where quality meets ease. Our work is ongoing.
Introduce the beloved British brand, Costa Coffee, to American consumers with a social-first brand strategy and dynamic content marketing.
We carved out a uniquely ownable position for Costa Coffee US on social media and beyond, helping the brand rediscover their marketing edge. Through design thinking, we tapped into the freedom and encompassing enjoyment of finding your creative flow. We brought our strategy to life by partnering with On the Grid Creative to capture uplifting content showcasing passionate members of Atlanta’s outdoor roller skating community, introducing the brand’s ready-to-drink products to their target market in a fresh, intuitive way to showcase their flavor range. Our work with Costa Coffee is on-going, partnering with The Em Dash Co on content creation to optimize the brand's ready-for-social asset library and content pipeline.
