Capture Pueblo Vida’s innovative spirit and groundness in their hometown community with a brand narrative that positions the Southwestern craft brewery for growth with mass premium retailers.

We partnered closely with Pueblo Vida’s co-founders and employees to gain a deep understanding of the brand’s positioning, personality and vision for their future through Design Thinking. With these insights and drawing on our deep beverage industry experience, we developed a Brand Narrative Playbook for the craft brewery, articulating their key messaging and core product descriptions. We brought their narrative to life by developing brand assets for Social Media and Point of Sale, including pocket cards for merchandisers of mass premium retailers and table talkers for taproom visitors.